Regional Marketing Manager .
Vacancy Location:Chennai, Bangalore, Coimbatore,Goa ,Hubli location.
Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA Cost per lead: maintained throughout the year. Innovative marketing Ideas initiated as per regions/local requirement .
Branch Visibility Management Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch : Product display, In-Branch Branding, Standee, Arch , Banners and Glow signs up keeping liaising through Admin . New Branch Support Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives. Evaluate and recommend branch visibility through Pathfinder, Wall Painting, local branch level activity etc. . Weak Branch Support Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen. Create Visibility and awareness for the branch through Marketing initiatives.
. B2C Management Prepare on-ground event calendar for the Region Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc. Responsible for driving promotion activities in branch catchment areas.
Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing) . MIS Management Monitor and report Daily activity Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc Productivity and cost effective analysis Branch Visit Report salary upto 3 to 4LPA +Quarterly incentives Intrested kindly share ur updated resume to HR Manager Prakash.B on firstname.lastname@example.org or Whats app 8310610053 .......
Salary: 2,00,000 - 4,00,000 P.A.
Functional Area:Marketing & Communication
Employment Type:Full Time, Permanent
About Muthoot Group :
The Muthoot Group, is today a household name in India. It consists of 18 diversified divisions
and is spread across the nation through over 4500 branches with a global presence in 6 other
countries. Over 253,000 customers transact with The Muthoot Group every day. The Group,
since inception in 1887 has served over 48 cores customers. The story of The Muthoot Group is
built on the foundations of passion, commitment, honesty, traditions and values. Our principle of
continuous growth and expansion forms the essence of allur activities.
The Group recently celebrated 130 years of unblemished business excellence providing services
to millions of underserved Indians leading to Financial Inclusion even in the most remote and
rural areas of the country. Since its inception, The Muthoot Group has been transforming lives of
millions of Indians across the country, giving wings to their dreams and creating successful
realities. The Muthoot Group has not only grown exponentially but has also facilitated growth
for a sizeable population of the country that falls in the underserved category.
Muthoot Finance Limited is the largest gold financing company in India in terms of loan
portfolio. The company is a 'Systemically Important Non-deposit taking NBFC' headquartered in
the southern Indian state of Kerala. Muthoot Finance is listed in the leading Indian stock
exchanges. Operating history of Muthoot Finance has evolved over a period of 79 years since M.
George Muthoot (the father of our Promoters) founded a gold loan business in 1939 under the
heritage of a trading business established by his father, Ninan Mathai Muthoot in 1887. The
company provides personal and business loans secured by gold jeweler (Gold Loans), primarily
to individuals who possess gold jewellery but could not access formal credit within a reasonable
time, or to whom credit may not be available at all, to meet unanticipated or other short-term
Contact Company:Muthoot Finance
Address:Muthoot Finance Bangalore Corporate office